February issue out now

The start of a new buying season has provided a much-needed return to normality following a long period of covid-induced uncertainty. Buyers have been flocking to in-person trade shows and showrooms across the country as the ease in restrictions improves the general outlook for the new season ahead. 

Occasionwear is expected to boom in SS22 as plans for weddings, race days and special events look more certain. Likewise, bookings for summer holidays have risen and retailers are preparing (and hoping) for an influx in interest for suitcase essentials and beachwear.

Dopamine dressing SS22

Another key trend destined for big things this spring is ‘dopamine dressing’ – AKA wearing clothes that make you feel good. Many of the suppliers, designers and brands we’ve spoken to have reported a strong rise in interest for bright colourways and prints. So, if you’d like some inspiration, don’t miss our round-up on pages 56-58. 

If you didn’t manage to see all the brands you wanted to for AW22, fear not: we’ve also got a wealth of new season buying ideas throughout this issue. First up, our new collections feature uncovers a range of exciting new collections (page 34) while we also highlight some chic and functional outerwear brands starting on page 40.

Capri London rebrand 2022

Elsewhere, British brand Capri has rebranded as Capri London for SS22 and we unveil the inside story behind its new sustainable direction on pages 70-71. Plus, Pomodoro is celebrating a special milestone this year so we catch up with founders Noreen and Hemant Puri on page 48.

With EPoS systems now a necessity for retailers rather than just best practice, we uncover some of the best options for indies starting on page 77. As well as linking products to online platforms with ease, the latest solutions also offer must-have features such as loyalty schemes and click-and-collect that can really help to grow your business.

Last but not least, entries are also now open for the Boutique Star Awards 2022. Click here to find out everything you need to know – good luck!

Gemma Ward, Editor

Follow us on Instagram @boutique.magazine

The February 2022 issue of Boutique magazine is out now; read the digital version here.