Scandinavian brand Filippa K is preparing for global expansion with a strong focus on digital and integrating its sales channels. Driving its growth is new global digital director Mikael Björklund who joined the company last month following his position as global e-commerce director for the Consortio Fashion Group. Founded in 1993, the label is known for its minimalistic and timeless signature alongside its vision to inspire more mindful consumption. “This is not just about the web shop: it’s about everything that happens online,” says CEO Kristofer Tonström. “I’m intrigued to welcome Mikael on board to contribute with his strong expertise and proven ability to digitally transform and build not only e-commerce, but online communication and dialogue as well as taking a step in creating a world-class tech organisation.” Filippa K is currently exported to 60 global markets and is sold through 50 standalone stores and 500 stockists.