First ever non-profit recycling concept shop opens on London’s Carnaby Street

The first ever retail destination plastic recycling concept shop has opened on Carnaby Street. Are You Mad is both a plastic sorting facility and retail store. Its team collects plastic waste from local businesses and shoppers before sorting, shredding and turning it into new objects – including the build of the shop itself.

Since opening as a collection unit last month, it has already diverted one tonne of plastic from going to landfill. It is collecting three different types of plastic: (02) HDPE, (05) PP, and (06) PS, which can be found in broken coat hangers, milk bottles, bottle caps, and food crates. These single use items have now found a second life as creative objects.

The store will also open as a workshop space where customers can bring in their own rubbish, learn about plastic and turn their own trash into something creative.

Are You Mad

Samantha Bain-Mollison, retail director at Carnaby owner Shaftesbury, comments: “We’re delighted to announce that Carnaby will be home to the first ever retail destination plastic recycling concept shop, Are You Mad. The conscious creative unit is one of a kind and we can’t wait to see what unique items are produced from all the plastic donated, as well as the future of recycling.”

James Suckling, co-founder at Are You Mad, says: “We’re excited to be the first ever plastic recycling retail store in Carnaby. Having a bricks-and-mortar store is our way of making repurposed waste visible to the general public. We hope to change the perception of rubbish by showing the process of turning waste into unique and tangible objects. As a brand we make a difference by creating meaningful employment and circularity through waste and with this project, the amount of plastic sent to landfills.”

Retail brands in Carnaby that have signed up to support Are You Mad include The North Face, Annie’s Ibiza, Ganni, Swatch, G-Shock, Soho Grind and Le Bab.

Are You Mad is a non-profit organisation partnered with GROW, a charity that works with schools and communities delivering bespoke programmes in sustainable food growing and outdoor learning.