Stamp It is the UK’s first loyalty shopper mobile app for retailers, using smart phones’ built-in technology to boost footfall and loyalty to local high streets.
Dubbed a “mobile Portas” initiative, the app offers exclusive deals, loyalty stamps, an events calendar, and GPS store and car park locators that allow users to pay for parking from within the app and extend their parking to stay longer in town.
Developed by two Kent business women, Gabrielle Argent and Prudence Buckley, to help boost retail trade, the initiative is open to any retailer or town willing to provide a loyalty scheme to reward their clientelle, with a small monthly fee to participate.
Launched in September and free to download from ITunes and Google Play, indies have been quick to back the initiative, with Tunbridge Wells in Kent the first Brisith town to introduce it.
Local businesses including jewellers, fashion outlets, beauty salons, photography, estate agents, restaurants and high street printers were among the first to subscribe. Each business is featured with all their contact and opening hours information, along with on-going offers.
A virtual loyalty card feature allows each retailer to specify their own Stamp It reward scheme for shoppers, allowing for all the benefits of a traditional loyalty scheme but with the option to personalise and to negate the need for customers to carry lots of cards.
Users receive an in-app stamp on their mobile devices from the retailer each time they make a purchase (in accordance with each retailer’s terms). Once a store’s virtual loyalty card is completed, the customer can claim their loyalty reward. An automatic notification is sent to the retailer alerting them when redemption has occurred.
Gabrielle Argent, a chartered marketer and founder volunteer of the Tunbridge Wells Retail Group, says: “This is Tunbridge Wells in the palm of your hand. It’s about retailers building relationships with customers and thanking them for regular custom. Engagement on social platforms has just taken a step over the threshold. Rewards are up to each retailer taking part with a variety of goodies and deals being offered to drive loyal shoppers back in store.”