Former Belstaff director Sal Usmani joins Fitflop as chief technology officer

Sal Usmani

Former Belstaff technology director Sal Usmani has joined wellness footwear brand FitFlop as chief technology officer. As part of his new role he will be tasked with driving innovation, data and technology as well as compiling frameworks to complement FitFlop’s overall growth plan.

Usmani boasts extensive experience in technology, having managed multi-channel business applications in a strategic environment for over 20 years. In his most recent role at Belstaff, he managed a complete end-to-end business transformation, spearheading numerous omni-channel projects that enhanced the customer experience.

“FitFlop is a dynamic brand and I’m excited to have joined the team at what feels like a pivotal moment,” he says. “I am delighted at the prospect of helping this business reach new heights and I look forward to utilising my skills to deliver customer-centric initiatives that will enhance FitFlop’s operational development.”

Gianni Georgiades, CEO at FitFlop, adds: “As we begin our journey in transitioning to an omni-channel organisation, it requires truly exceptional talent to spearhead our technological ambitions and advancements. Sal is that talent and an exciting addition to our executive team, bringing the expertise required to drive continued growth in innovation, data and technology.”