From tea towels to t-shirts, American shoppers spent royally on Coronation souvenirs

Fortnum and Mason
  • Written by ParcelHero’s David Jinks M.I.L.T

The USA was the busiest destination for delivering Coronation souvenirs outside of the UK by far. Sixty per cent of all the Coronation-themed products ParcelHero shipped in April went to the USA, far outstripping the 20 per cent sent to the next busiest destination, Australia.

The number of American tourists visiting the UK soared by 14 per cent during the Coronation period, against even pre-Covid 2019. For those who couldn’t get to the event in person, there were tea parties, brunches, work events and other celebrations held right across the USA.

Looking at ParcelHero’s April data, it’s astonishing to see just how many Coronation-themed items were sent across the Pond ready for the big day. These ranged from pictures and tea towels bound for Riverside, California, to souvenir books and T-shirts sent to Riverside Drive, Manhattan.

Among the Coronation souvenirs ParcelHero delivered were musical tins to Seabeck, Washington State; bunting to Ashland, Ohio; mugs and coins to Kansas City and teddy bears to Prescott, Arizona.

Around 10 million people watched the Coronation live in America, with thousands more celebrating with British-made flags and hats. Many of the items sent via ParcelHero were souvenirs from family and friends in Britain, while UK exporters using our services showed a brisk trade in online orders from the US.

Australia was the next largest overseas destination for Coronation-themed items, with ParcelHero delivering bunting, mugs and costumes from Perth to Melbourne.

People in Japan also joined the celebrations, with Tokyo another top destination for King Charles III memorabilia. Singapore also received a notable number of Coronation souvenir deliveries, but it was the US that took the crown.

America doesn’t just spend royally on Coronation souvenirs – it is Britain’s leading export market, post-Brexit. That’s not surprising, as a shared language keeps transactions simple and there are no duties due on UK goods valued at under $800 that are sent to the US.

Using a price comparison site such as ParcelHero, sending a parcel to the USA is also quick and easy. It’s simple to book and you don’t need an account. Senders can compare prices of all the leading couriers to select the optimum service. ParcelHero offers collection or drop-off, fast next-day delivery across the United States, and economy USPS postage services for those on a tight budget. Find out more here.