Goddiva has stepped into new territory with the launch of its first-ever jeans line. Priced between £38 and £45, the Goddiva Denim Collection brings the occasionwear brand’s signature affordable trend-led design into everyday wardrobes.
The move follows last season’s denim dress capsule, which proved a hit with customers. This time the focus is firmly on jeans, with a mix of skinny, straight and wide fits designed to flatter every shape.
“Denim is no longer just about casual wear, it’s about self-expression and empowerment,” says director Narmina Melkiova. “With this launch, we wanted to give our customers denim pieces that transition effortlessly, allowing them to feel confident and stylish in every setting.”
Goddiva Straight Leg
Goddiva Wide Leg
Goddiva Skinny Fit
Created to take women from day to night, the range blends classic washes with versatile cuts that can be dressed up or down. Sizes run from XS to XL, keeping the collection both inclusive and accessible.
The British brand, which first launched in 2009, recently added a footwear capsule to its range to coordinate with its red-carpet inspired occasionwear.
The Goddiva Denim Collection is available now on short order via City Goddess.