Making their UK debut via JPF London for SS23, Greek womenswear brands Amma and Mazi offer relaxed and stylish designs crafted in locally sourced natural and sustainable fabrics. The labels were founded by successful multi-brand boutique owners Rinio Kalaitzi and Nena Stamouli and their mother Froso Stamouli, who spotted a gap in the market for a contemporary and minimalist womenswear brand. The collections launched at their own Thessaloniki-based store in 2013 before being rolled out to other indies across Greece and Europe.
Amma arrived in the UK in 2021 via one stockist, who has been selling it successfully for the past three seasons. Now with the appointment of JPF London, the team behind both brands hope to grow an exclusive network of boutique partners on our shores.
Key benefits for retailers include no minimum order requirements, no import duty and free shipping for orders over £5,000. Amma’s SS23 collection is available to order now while sister label Mazi can be selected for AW22 and SS23 (AW23 launching in January).
“The collections have been enjoying a great reception since their arrival in the UK in October,” says JFP owner John Pearce. “New accounts are opening every week and we’ve already started shipping orders.”
Showing by appointment- only; Asia House, London (29 Jan – 17 Feb 2023);Tel: 07504 117 954 E: info@jpf.london