New Danish label Gronnbaek is one to watch with its feminine, versatile collections offering an accessible option for the understated Scandi look that remains so popular in contemporary womenswear. Styling is cool and effortless and provides affordable luxury for the modern woman who has a sense of style and knows what she wants to complement and update her wardrobe.

Gronnbae’s aesthetic is trend-led yet timeless with dresses and easy-wear separates that will sit seamlessly alongside other medium-to-premium brands on retailers’ rails. The SS15 collection offers classic attire with a signature twist, sure to appeal to a wide range of buyers.

Average WS: £18-£45

Tel: 0207 1182 888; E:;

PURE stand: H83