Gwen Stefani collaborates with Westfield London for Christmas

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Westfield London has bagged international fashion icon Gwen Stefani as the face of its Christmas campaign.

The international fashion icon features in the dazzling campaign, set against a traditional Christmas red back drop alongside a large scale Nut Cracker. As part of the campaign, Stefani also appears in a fun festive short to the soundtrack of her version of Holiday hit Santa Baby from her latest album You Make It Feel like Christmas.

The imagery was captured by fashion and beauty photographer Jamie Nelson, whose work can be seen in Vogue, Allure and Harper’s Bazaar.

Myf Ryan, Westfield UK and Europe’s chief marketing officer, comments: “Last year we had over 13 million shoppers across both Westfield centres over the festive period and we want to continue to provide unique festive experiences that visitors enjoy and love. With it being such a magical time of year, Gwen is a perfect ambassador for our campaign, highlighting how fun and exciting the festive season is.”

As the busiest and most important time in the retail calendar approaches, Westfield continues to cement itself as a must-visit destination in the lead up to Christmas. Home to hundreds of retailers to find that perfect gift, Westfield London and Westfield Stratford City has announced a full season of food, style and Christmas festivities as part of its 2017 holiday programme.