Happy Socks to open concept store in Carnaby

Happy Socks is set to open a new standalone store in the Carnaby area of Central London. The 337sq ft bricks-and-mortar space will open this month in Foubert’s Place, offering an edit of the Swedish brand’s colourful socks. Shoppers will be presented with a contemporary white space, which will provide the perfect backdrop to its vivid signature hues and daring patterns. Products on offer will include the label’s seasonal collections, collaborations, boxed gift sets and children’s socks as well as it new exclusive women’s range, Hysteria by Happy Socks.

Brand director Chris Stratos says: “We are very excited to launch our Happy Socks flagship store in Carnaby. We love the line-up of international brands already positioned there, which attract the fashion forward locals as well as visiting tourists.

“As an epicenter of retail activity, Foubert’s Place was a natural fit for the brand, which is synonymous with style, joy, fun and happiness. The new store is another step in the brand’s goal to spread happiness even further, and we will offer a unique space for devoted fans and sock enthusiasts alike.”