Heidi Klein heads stateside for summer pop-up shop

UK swimwear brand and holiday shop, Heidi Klein, has jetted off to the states to open a summer pop-up store in New York’s luxury vacation spot, Southampton. 

The pop-up, located at 46 Jobs Lane until the end of September, is kitted out to evoke a beach hut retreat in whitewashed wood adorned with palm leaves, bleached coral and driftwood, complete with the delicate scent of coconut.

“We are excited to offer the Hamptons shopper an exciting and enjoyable experience when shopping for beachwear this summer. With a full range of bikinis, one-pieces, cover-ups and kaftans, as well as a new range of hats, bags, shoes and jewelry, shoppers can find everything they need to look and feel gorgeous at the beach and beyond, all under one roof,” explains co-founder Penny Klein.

Heidi Klein launches four collections each year with exquisitely cut swimwear with an impeccable fit that has earned a celebrity following from Kate Moss to Olivia Palmero, Gwyneth Paltrow and Jennifer Anniston. It now sells in over 150 stores in 39 countries globally.