Heidi Klein reveals refurbished Chelsea boutique

Heidi Klein, the London-based luxury holiday label, has refurbished its flagship Chelsea store to echo a quintessential Hamptons home.

Working with design agency Kinnersely Kent, the brand updated its retail experience to create a luxurious holiday mood that sets the perfect stage for beach and swimwear shopping.

The store, which is one the brand’s two London locations, now evokes an elegant and understated Hampton’s beach house panelled with whitewashed wood and adorned with fresh palm leaves, bleached coral and complete with the scent of coconut. More open space and brushed gold fixtures are dedicated to showcasing the new accessory collections.  The design process took over six months with the project executed in just three weeks.

Creative director and co-founder Heidi Gosman said: “We are beyond thrilled with the new look of our flagship Chelsea boutique. London shoppers can now stop by and feel completely transported to a fresh, elegant and truly luxurious holiday environment.”