Here Comes the Sun: what to expect at the next edition of premium trade show Scoop

Excitement is building for summer’s edition of Scoop, which returns to Olympia West from 14-16 July in unison with Pure London x JATC . Here Comes the Sun is the overarching theme for this season’s edition as organisers unveil campaign imagery that playfully reimagines Olympia as a vintage, eccentric illustration. The three-day event will also return to its artistic roots with a special collaboration with artist Paul O’Farrell, who will display some of his work alongside the collections to bring another exciting visual element to the show.

Karen Radley, who founded the show in 2011, says the branding for this summer’s event aims to capture optimism and joie de vivre: “Summer brings with it the promise of warmth – both literal and figurative,” she says. “Our theme perfectly encapsulates the joy of longer days, beautiful blue skies and the ease of warm-weather fashion. As many of you know, I’m perennially inspired by vintage styles and this season we wanted to capture the gorgeous aesthetic of a 1930s seaside resort.

“We are also thrilled to welcome Paul O’Farrell to Scoop and to continue our support of the art world. His art perfectly complements the ethos of our show, combining creativity and elegance. This collaboration will not only enhance the visual appearance of Scoop but provide visitors with an immersive art experience as they explore the show.”

Hundreds of premium womenswear designers will unveil their latest collections at the show alongside an edited selection of luxury home, beauty, lifestyle and menswear brands. Confirmed labels include Seema, NANIG, Sans-Arcidet Pari and Yavi. There will be an inspiring showcase of Spanish designers including Black to Grey, Dr Bloom, Mirror in the Sky, SKFK, Sophie and Lucie, Barner and Indi & Cold. Meanwhile, buyers can expect stunning resortwear from Australian labels such as Bohemian Traders, Spell, Saint Armont, Oneseason, La Bottega di Brunella and Sancia.

Register for free entry here.