London’s leading trade show for fashion buyers, Pure London, closed its doors on a strong SS18 edition this week as enthusiastic visitors sought out the latest collections in womenswear, menswear, footwear, accessories and athleisure. The show boasted a global offering championing new feature areas, emerging brands, an unrivalled education programme and seminar content.
With many brands experiencing high order volumes, the show combined serious business with creative and inspirational experiential content initiatives including keynote speeches from fashion designers Dr Pam Hogg and Henry Holland, buyer briefings from WGSN, seminars and the new Meet the Experts one to one sessions.
Olivia Cantillon, Founder of Ownthelook.com said: “As always, Pure London delivered an exciting mix of brands for SS18. It’s a really key way for us to learn of new, emerging brands and a great opportunity to meet with our existing brands to review their new season collections. Own The Look discovered two new brands which I’m really looking forward to debuting on site in the coming months!”
Julie Driscoll, Portfolio Director at Pure London says; “There was a genuine buzz in the aisles and on the stands at Pure London this season. It was exciting to see so much creativity from our exhibitors – both they and our visitors enjoyed our experiential and content-rich programme designed to educate and inspire. Pure London prides itself on innovation; evolving and pushing the boundaries to ensure the buying experience continues to meet the needs of our ever-changing customer and audience. We have some exciting
plans for our AW18/9 show in February which will be announced soon.”