How to create a winning Boutique Star Awards entry

Pomodoro, British Brand of the Year 2024

Entries for the fourth Boutique Star Awards are now open and there’s never been a better time to shout about your business and stand out from the crowd. Here’s how to win over the judges with a standout entry…

1. Read the criteria (carefully)

Before planning your entry, visit the categories section on our website to read the entry criteria. This will not only help you decide which awards your business is eligible to enter, but it will also give you key points to highlight when writing your entry.

2. Take your time

Putting a winning awards entry together is going to take time and consideration, so don’t expect to
be able to do it all in one go. We’ve made it even easier to enter this year. You can submit an entry online or download a Word document from our website and answer the questions at your own speed. Alternatively, email for a form.

3. Sell yourself

Your written awards entry is a chance to really sell your business – so don’t hold back. Include every detail you can think of that makes your store or brand stand out from the crowd and proves you’re a worthy winner. While we often don’t like to shout about our achievements in real life, this is the time to really blow your own trumpet.

4. Use your personality

An entry that’s upbeat and interesting to read will catch
the judges’ attention. So, when writing about your business’s strengths and achievements, try to put your personality across too. The judges are looking for outstanding businesses, but anything that makes them smile (or cry) is bound to be memorable.

5. Back up your claims

Don’t just say you go the extra mile for your customers, explain how. Likewise, you can include graphs and data to prove your business is commercially successful. The images you submit are also an important part of your entry as they give the judges a visual guide to your boutique and website. Your store images don’t have to be professional photographs – Instagram shots are perfectly acceptable – just make sure they show off your business at its best.

6. Ask for help

Your customers will undoubtedly have lots of reasons why they choose to shop with you – so asking for their input. Doing so could uncover some positive points you may not have considered for your entry. Likewise, your staff are likely to be invaluable in putting your entry together, so involve them in the process too.

7. Enter more than one award

There’s no limit on how many categories each boutique or brand can enter, so check to see which awards you’re eligible for and enter them all. That way you’ll have even more chances of winning or scooping several categories across the board.

8. Check and recheck your entry

It may sound basic, but you should put as much effort into proofreading your entry as you would a job application or CV. The odd typo is forgivable but sending an entry that’s littered with mistakes will make the text difficult to read and the judges may question your professionalism and commitment.

9. Don’t leave it until the last minute

You might work better under pressure but giving yourself plenty of time to put your entry together will make the process less stressful and probably produce the best results. The deadline for this year’s entries is Wednesday 31 July, but our best advice is to start working on it as soon as you can.