Independent designer doubles business size after investing in e-commerce


A Shropshire-based jewellery designer has seen her sales figures double after linking with online marketplace retailers and investing in e-commerce. Anne Reeves gave up her career in sales 10 years ago and enrolled on several silversmith courses before creating her own eponymous brand in 2005. She began selling her handcrafted solid silver creations to friends and family before setting up stalls at local craft fairs and events. However, taking advantage of the rise in popularity of online shopping, the designer now sells exclusively online.


Today Anne Reeves Jewellery pieces are sold through transactional site Meanwhile her range makes around £60,000 each year on and at least one order comes through every day on Amazon.


“The latest collections have gone down a storm and I’m not only buzzing with ideas for new designs, but I’m also excited about using online marketing to engage with people looking for that special gift for a loved one or choosing a small treat for themselves,” she says. “The internet plays a vital role in my business because – as well as opening up new opportunities – the flexibility and control it brings has enabled me to achieve a positive work-life balance.”