India’s Anjalee & Arjun Kapoor launches in first flagship in London

Indian couture label, Anjalee & Arjun Kapoor, has become the first leading fashion brand from India to launch a standalone flagship in the UK.

On 26 June, in partnership with Kahaani London, Anjalee & Arjun Kapoor officially launched its flagship European store in London’s East Shopping Centre, Europe’s first and only purpose-built South Asian mall. Attended by some key industry figures and celebs like Feryal Khan from Sky’s Desi Rascals and Anita Kaushik of MTV’s Ex On The Beach, the launch featured models showcasing couture from the Anjalee & Arjun Kapoor collection as well as makeovers from the AsiaGlam team.

Anjalee Kapoor said: “We’re so thrilled to have launched our European flagship shop in London. As the first couturiers from India to have a standalone store in the UK, we’re really looking forward to expanding the Anjalee & Arjun Kapoor brand internationally, and introducing fashion straight from the catwalks in India to the British Asian market.”

With studios in New Delhi, Mumbai, and Hong Kong, Anjalee & Arjun Kapoor’s has dressed some of India’s elite socialites with its luxurious attire, as well as A-list Bollywood celebrities like Bipasha Basu, Anushka Sharma, Kangana Ranaut, Katrina Kaif, Hema Malini, Mallika Sherawat, Lara Dutta and a many more.