Inside ba&sh Paris’s beautiful new flagship store in Singapore

Cult Parisian womenswear brand ba&sh has opened a new standalone flagship boutique in Singapore. Strategically located at premier luxury retail destination Marina Bay Sands, it marks a significant milestone in the brand’s global expansion.

The new store, opened in partnership with international omni brand curator the Blue Bell Group, encapsulates ba&sh’s distinct Parisian flair. Its interior design combines raw materials and soft colours such as clay, sand and grey tones. Natural light floods the space, revealing the chromatic richness of ba&sh’s collections. Key features include wood and plaster stelae pedestals, rope curtains and stoneware and ceramic wall sconces crafted in France. Meanwhile, pillows, carpets and hanging baskets, handcrafted by Afghan artisans, add warmth and charm, transforming the store into a true “home sweet home” for the ba&sh family.

“It is a great honour for ba&sh to enter Singapore and open our first boutique in beautiful Marina Bay Sands,” say founders Barbara Boccara and Sharon Krief. “Singapore is not only the central hub of Southeast Asia, but also a bridge between East and West. It is also an important step to expand the Asia-Pacific market segment. We are looking forward to having more opportunities to learn more about Singapore and its customs in the future, and to inject new inspirations into the future design.”

Nelly Ngadiman, managing director of Bluebell South East Asia and Australia, adds: “We are delighted to partner with ba&sh in expanding their distinctive brand to the vibrant and diverse market of Singapore. The synergy between the Bluebell Group and ba&sh’s values and commitment to exceptional fashion makes this collaboration a natural fit. This flagship store at Marina Bay Sands will undoubtedly resonate with the fashion-savvy audience in Singapore.”