Italian fashion will have a strong presence at Scoop SS27, with the Italian Trade Agency bringing 32 brands to the London trade show.
Taking place at Olympia National Hall from 19-21 July, Scoop will showcase the latest collections from more than 220 exhibitors, with the Italian presence spanning womenswear, footwear, leather goods and accessories from 12 regions across the country.
Among the Italian brands exhibiting are 120% Lino, Avant Toi, Carbotti, Fiorentini + Baker, Nine, Pasotti and Pour Moi Maglieria Italiana.
The UK remains a strategic market for Italian fashion, ranking as Italy’s seventh-largest export destination for apparel and tenth for footwear and leather goods in 2025. Demand for premium collections also continues to grow, with British consumers increasingly seeking products that combine quality, sustainability and supply chain transparency.
Despite a challenging global economic environment, Italy remains Europe’s leading apparel producer, with the fashion industry accounting for around 9.5 per cent of the country’s manufacturing output.
The rest of Scoop’s Italian brand line-up includes Acanto, Alessandro Aste, Angela Caputi Giuggiù, Casa Mastro Positano, Floor, Francescageraci Made in Italy, Goodmatch, Hand Cashmere, Hibourama, Jei’s Letizia Denaro, Karma – Feel’O, Lavi, Lorenzo Masiero, Ninaleuca, Opalina, Ornella Bijoux, Ploumanac’h, Polina Firenze, RC – Recupero Cotone, Ripani, Sayyou, Serienumerica, Soho-T, Tandem and Whyci Milano.
Register for free entry here.