Pure London is to welcome Moda Gent, the menswear section of Moda, to its Pure Man line-up this coming February. The move follows Pure London’s recent sale to the ITE Group – owner of key industry shows Moda, Scoop and Jacket Required – and marks the first significant change under its new ownership.
The owner says its aim is to present a “stronger menswear offering in London” while continuing Pure London’s “long-term strategy to create a unified Festival of Fashion” to meet buyer’s needs across all sectors.
Adam Gough, head of menswear at Pure London, comments: “With the menswear market projected to grow by 30 per cent to £15bn by 2021, the re-location of Moda Gent will give buyers more choice and a platform to discover mid to high-end menswear brands, emerging designers, trend-led designs, back-to-basics essentials, accessories and footwear all under one roof.”
Moda Gent event director Silvia Collins adds: “We’ve enjoyed huge success with menswear at Moda over the years, but as the market changes so do the demands of our brands. New business is at the top of everyone’s agenda at the moment and exhibitors have been asking us for an event in London for some time. With Pure Man now part of the ITE portfolio this is finally possible, with the show offering menswear brands access to a fresh audience of both domestic and international buyers.”
The next edition of Pure London will take place at London Olympia from the 10-12 February 2019.