Jewellery & Watch has unveiled fresh new branding ahead of its February 2016 show, including a new logo and new website functionalities designed to enhance the experience for buyers and exhibitors alike.
The new branding is clean, refined and edited and aims to bring together a vast range of exhibitors, combining different styles all under one roof to suit different buyers and tastes. Inspiration behind the rebrand comes from a current swing in the industry towards fashion-led jewellery trends, which have started to make an appearance in fine and precious jewellery designs.
Debuting on the recently launched website, key new section The Art of Jewellery offers a gallery with close-up imagery of a variety of pieces, highlighting the texture, detail and artistry of the designs.
A new faceted search functionality will allow exhibitors to tag their products shown on the website, making it easier for buyers to search for specific products using a number of key criteria such as product type, material, stone, occasion and even price point.
Phase two of the new website will be the Most Viewed Product Chart, providing real insights into which products visitors are looking at the most, and the Wish List that will work as a virtual shopping basket for visitors, allowing them to add all of their favourite items to the virtual basket, whilst browsing the directory of thousands of the latest products. Buyers can then email the Wish List to themselves and record the desired products along with exhibitor information to help inform their visit at the upcoming show.