John Lewis tops the consumer polls as nation’s best retailer


If you want to learn from one of the nation’s best retailers, look no further than high street stalwart John Lewis. The company retained its position today as the nation’s best retailer for customer satisfaction at the Verdict Customer Awards, held at the London Stock Exchange.

The survey of more than 5,800 customers carried out by Verdict Research showed that John Lewis obtained scores for service far exceeding that of any other retailer in the survey. Its quality products also scored highly.

“John Lewis retained its title this year coming top overall as well as in its main product categories of homewares and electricals,” says Verdict’s lead analyst Sarah Peters. “As Britain’s favourite retailer, it continues to deliver the product ranges, inspiration and trust that customers appreciate.”

In the overall category homeware specialist Dunelm moved up to secure second place while Ikea took third. Meanwhile, in the clothing specialist category, H&M took first place followed by Matalan and JD Sports.