Joycard Concept set to launch Mirage collection at Pure London

Award winning Greek fashion designers and personal stylists are set to unite for the first time under the Joycard Concept umbrella as they present a new women’s clothing collection, Mirage.

The AW 15 collection is set to show at Pure London, with a catwalk presentation lined up to introduce the range to the mix of home-grown and international premium boutiques from the UK, Europe and the Middle East that attend the event.

Elegant designs in luxurious fabrics were inspired by the aspects of a woman’s personality, with each trait to represented by one of the four playing card suits. Nikolas Psarris, CEO of Joycard Concept, explained: “Inspired by the perpetual pursuit of bliss, Joycard Concept Mirage F/W 2015 collection mirrors the cards’ symbols of luck as product of joy. We distinguish, divide and codify the four most important aspects of a woman personality and we create (design, fabric and color) for each one of them.”

Founded in Greece but now branching out worldwide, Joycard Conceptfocuses on the finest fabrics and pure lines inspired by a fusion of haute couture and high end boutiques.