Juicy Couture launches exclusive collection for UK and Europe

UK retailers will be able to stock an exclusive range of Juicy Couture apparel, accessories, footwear and handbags thanks so a new licensing deal between the brand’s owner and London-based manufacturer The Batra Group.

The collection, which launches this SS20, has been designed with the help of industry-leading designer, Amy Gibson, known for her work with Ivy Park.

The EU exclusive collection is inspired by global street style and features a bold colour palette and cutting-edge silhouettes while incorporating Juicy Couture’s LA glamour and confident aesthetic. A selection of luxe velour tracksuits, satin bowling shirts and high-rise skirts will be offered in vibrant new hues and aspirational silhouettes. Meanwhile, buyers can expect to find soft, tailored suits with hooded inserts, sexy cut-outs and floor length coats, reflecting Juicy Couture’s past and present aesthetic.

The highly anticipated Juicy Couture womenswear collection designed exclusively for the UK and Europe will launch this spring.