July issue out now

Summer buying season is here and this issue is jam-packed with inspiring new collections for SS23. From pastel-print sun dresses to cool loose- fit linen separates, we hope you’ll find everything you’ve been looking for on our pages.

As Pure London returns to Olympia for the first time in over two years, the industry is undoubtedly looking forward to ‘buying normality’. The show will be boosted by Scoop this season, which takes place under the same roof inside the adjoining Olympia West.

Harrogate Fashion Week organisers, meanwhile, have announced its show will be bigger than ever this summer. The two-day fashion showcase will present the latest collections over three separate halls, with a focus  on womenswear and occasionwear alongside a growing offer of footwear and accessories. But if you can’t wait until it opens its doors on Sunday 31 July, we pick out some must-see brands on pages 48-54.

Buying, of course, is a part-science and part-art form. And no one appreciates that more than Amanda Mitchell, owner of Biscuit Clothing and Living. A former department store buyer who comes from a long succession of retailers, she first launched her boutique group in 2015 with her sights set firmly on expansion. Today she operates three stores – two in Edinburgh and one in Glasgow – as well as a successful e-commerce business. According to the owner, the secret to Biscuit’s popularity is largely down to its eclectic mix of fashion and lifestyle products, which Amanda carefully curates every season. We catch up with the indie owner over on page 101 where she reveals her somewhat unconventional approach to buying.

Lastly, we have good news: the Boutique Star Awards 2022 entry deadline has now been extended to the end of this month. So, if you haven’t had time to submit your entry (or you’d like to enter some additional categories), please head to our website to tell us why you deserve to win an award.

Gemma Ward, Editor

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The July 2022 issue of Boutique magazine is out now.