Stepping outside of your comfort zone can be a frightening prospect. And that’s especially true for small business owners trying to navigate challenging times. One independent that’s taking a leap of faith in more ways than one is new Sussex-based boutique Lifestyle Battle. The shop only opened its doors on Good Friday, but is already creating a buzz among shoppers. Its co-owner sisters Saara Rootes and Karen Hadley had absolutely no retail experience before its launch. But what’s probably most impressive is how quickly they managed to get their idea off the ground. Their initial concept was only discussed at Christmas – and in a few short months they’d signed a lease, completely refurbished the shop, sourced suppliers and opened the front door. Turn to page 55-58 to find out more about their journey so far.
The arrival of warm summer weather, holidays and special occasions is providing a much- needed boost to fashion sales. So, if you’re looking for short-order top ups, we have some great ideas throughout this issue. You may have spotted our colourful logo on the front cover in honour of Pride month. Over on pages 32-33 we also pick out some of our favourite rainbow-themed fashion, charity collaborations and equality-led designs in support of the movement.
Of course, with buying season now upon us, it’s also time to start preparing for next year. And with that in mind, this issue is also packed with the latest launches to help you kick- start your SS24 planning. Turn to pages 24-25 and 40-41 for a first look at some of the best new collections. We also reveal some essential showroom dates for your diary on pages 34-35.
Lastly, if you haven’t already submitted your entry, there’s still time to take part in this year’s Boutique Star Awards. We know times are tough for many retailers and putting an entry together can be a great way to boost morale and remind yourself of all your achievements over the past year. There are seven categories for independent retailers including Fashion Independent of the Year and Sustainability Advocate of the Year. Entering is completely free and there are so many advantages to taking part. Find out more about each category’s criteria on pages 50-51.
Gemma Ward, Editor
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The Junehttps://boutique-magazine.co.uk/june-2023/ 2023 issue of Boutique magazine is out now