Just Around the Corner impresses buyers with new venue and exciting brand line-up

JATC SS24

Buyers have been heading to London’s Wapping this week for the latest instalment of fashion trade show Just Around the Corner (JATC). Taking place from 16 – 18 July, organiser Juls Dawson says the team made a conscious decision to align its dates with Pure London and Scoop to maximise convenience for retailers.

Now located in new venue the Tobacco Dock, the show is easily accessible from Olympia via the District Line in around 40 minutes. The historical building – built in 1812 as a cargo hub – houses several light-flooded halls, which are all connected by an outdoor courtyard. Visitors are well looked after with complimentary lunch, coffee and pastries served throughout each day.

This season’s show offers a strong mix of 90 womenswear, menswear, unisex, footwear and lifestyle brands. Around 40 are new to the event including Mitchell and Ness, Face Junkie, Margaret Dabbs, Great Plains London, Miss Sixty, P448, Mou, Nine West, Scholl, Sloggi and Free People. There’s also a dedicated room for niche jewellery and beauty brands, with standouts including Milly Grace, Maeva Rae and Toolally.

JATC also ran a new Pow Wow session for buyers, hosted by industry experts Kathy O’Driscoll and Simon Platts, discussing responsible fashion. This was followed by a drop-in session in its responsible zone, where buyers were invited to ask questions on sustainable and ethical fashion.

Feedback from attending buyers and exhibitors has been notably positive so while footfall is “in line with last season.”

Independent retailers visiting the show included Bobby’s Beauty and Thirty-Three Boutique from Bournemouth, Jago in Wales, Edinburgh’s Rosy Penguin and London lifestyle shop Verandah.  

Juls Dawson comments: “We are so pleased with the reaction to our new venue, both from an aesthetic and fit for purpose perspective but also how accessible it is. It is so pleasing as a team when it all fits into place and goes so well for everyone. We thrive off positive feedback from buyers and brands and it makes it all worthwhile.”

Hannah Beaumont-Laurencia, CEO at Beaumont Organic, which exhibited at the show for the first time, adds: “The Tobacco Dock is a beautiful venue, full of light and character. JATC is super well organised with a lot of attention to detail and clearly thinking through the experience for both the buyer and the exhibitors. It’s been great to spend the day talking to colleagues and customers old and new.” 

Finally, Alison McIlwaine, founder of Nood Boutique in Chorlton, concludes: “I loved visiting JATC on Sunday at the new venue in Tobacco Dock. It was a great opportunity to catch up with new and existing brands in a relaxed environment. The show is well laid out with good light, free food and drink as a bonus. I picked up a couple of potential new brands. A good day’s work and definitely worth checking out.”

Just Around the Corner, London, runs from 16-18 July at Tobacco Dock in Wapping.