Just Around the Corner London attracts “record breaking” number of visitors and exhibitors

Fashion buyers descended on East London this week for the latest edition of Just Around the Corner (JATC), which organisers say attracted a “record breaking” number of visitors.

Brick Lane was already buzzing with activity as the popular trade show coincided with a local visit from King Charles.

The event was triple the size of its previous edition and took over the Truman Brewery’s entire first floor. Exhibitor numbers increased on last season while each stand also doubled in size, creating an airy yet considered show floor.

Attendees praised JATC’s larger layout, which saw a central hall serving complimentary refreshments surrounded by interconnecting rooms encompassing several different zones.

Buyers were able to peruse the show’s new Lifestyle and Beauty section offering jewellery, skincare, men’s grooming, gifting and home fragrance. “This area generated a lot of attention and one we expect will grow in upcoming seasons,” says JATC founder Juls Dawson. “But of course there is also so much relevance to our existing fashion buyers’ remits as retail environments now cross over from fashion into these product groups and vice versa.”

It also saw the launch of the Together Zone, offering genderless or dual gender brands that “reflect the change in consumer buying patterns.”

Several brands also had the support of the Danish Embassy, Spanish Footwear Federation and French Consulate and were grouped together in respective pavilions.

“The mood of the show was upbeat overall despite several buyers and brands reporting a tough January trade wise,” Dawson adds. “There was also an underlying feeling that buyers are playing it safe and looking for sharper price points given the cost of living crisis. With our brand mix we are a show perfectly positioned to satisfy this this trend.”

Indies attending the show included Fox and Feather in Bristol, Energy in Stamford and Burrows and Hare in Oxford. Dan Ringer, MD at online men’s clothing retailer Stand Out, comments: “It was my first visit to a trade show since covid and it was great to see a buzz again at the show. People want to see new brands and products even though it has been a tough couple of years. I think I have overlooked the practicability of virtual appointments compared to actually looking at the product you forget how important that is even if like us being an online retailer.”

Charlotte Woods, head of womenswear and marketing for Love Brands, which took several collections to the show, added: “It’s been great to see familiar faces, as well as several retailers who are new to JATC. We’ve found the partnership between JATC and the Danish Embassy has proven to be a fantastic opportunity to promote Nu Denmark for us with orders being written throughout the day. This is also the first time we have presented Karl Lagerfeld Jeans at a show, and we’ve been happy to see buyers responding well to the launch of this diffusion line from the brand.”