Fashion retailer Oasis chose digital media agency, Kaleidovision, to bring tech into the heart of the shopping experience at its central London Argyll Street store.
Kaleidovision produced innovative digital storytelling installations to bring the in-store environment to life:
“The brief was to enhance the brand’s unique personality within the store in terms of soundscapes and digital enhancement,” explains Kaleidovision’s head of music & digital initiatives, Aisha Nanor. “The new digital areas effortlessly capture the fun essence of Oasis. Designed around the brand’s desire to surprise and delight customers, they feature inspiring soundscapes and specially commissioned digital installations that intrinsically form part of the store’s interior.”
Innovative animations appear throughout the store, such as windows framing changing seasons in a beautiful digital garden behind the main cash desk, or a glimpse of the silhouette of a cat walking across another digital window by the fitting rooms, gazing up to the birds flying in the sky of its virtual world.
A wall full of portraits stretches from floor to ceiling accompanying the journey of the escalator. A selection of the original illustrations, created by agency ilovedust, has been brought to life digitally by Kaleidovision’s motion graphics experts, including animated talking characters such as the dashing fox that interacts with customers and butterflies which suddenly come to life, gracefully flying from one painting to another.
Kaleidovision MD Andy Pitman concludes: “Our whole team has really enjoyed joining the dots between a great creative brief and the digital reality. It’s been fantastic working with such a forward thinking brand and we love the innovative way the digital installations function in-store – subtle, immersive and very memorable all at the same time.”