Kids fashion gets social with new online boutique Mini Street Style

Inspired by international street style and key fashion trends, Mini Street Style is the new online kids clothing portal that uses the power of community to deliver social fashion collections.

Ruth Peters, businesswoman and mother of two, founded Mini Street Style to create an individual concept in kids’ fashion. Launched on 25 August, the website invites its community to  engage and vote on designs, helping to refine the final collection and earn discounts along the way. To kick things off, a capsule AW15 collection is available to view online at sample stage . The brand will use feedback on everything from pricing, prints, design and fabric choices to inform its final production stage, with first pieces available to buy from October 2015.

A collaborative approach to design and manufacturing is matched with a desire to support charity: Peters’ chosen charity Railway Children gets both with a 10 per cent profit share and a platform to promote its message of supporting children on the streets across the globe.

“Street style is all about mixing it up, celebrating diversity and allowing the clothes to do the talking,” commented Peters. “At Mini Street Style we want to provide those quirky statement pieces that can be mixed in with your everyday favourites, to add a bucket of personality and an ounce of attitude to your kids’ wardrobe.”

This season’s collection includes three design trends: Sports Deluxe with sporty and fun designs finished with a playful twist; Vintage, with a palette of serene blues influenced by Japanese landscapes, mountain ranges and maple leaves; and London Eccentric with individual and vibrant pieces inspired by the traditional English houndstooth print.