Leading payment provider Klarna, best known for its Pay Later and smoooth retail services, has unveiled a new global campaign with comedian Celeste Barber.
Inspired by home-shopping TV shows, the ‘I wish I’d bought it with Klarna’ campaign features an online mini-series with Barber, who commands 6 million followers on Instagram, as the theatrical host. In three 60-second videos, she addresses some unfortunate shopping fails in comic fashion – from miniature garden furniture to Sue Ellen’s woeful hair curler – reminding shoppers to Pay Later with Klarna.
The series will run on Klarna and Celeste Barber’s Instagram and Youtube channels with shorter versions and bespoke 6-second clips running as placements in countries including the UK, US, the Netherlands, Germany and Sweden.
A partnership with Refinery29 in the UK and US will serve bespoke assets featuring Celeste Barber across their Instagram channels to sync with the campaign launch – adding additional scale and cultural impact to the campaign.
David Sandstrom, chief marketing officer at Klarna, said: “Klarna prides itself on being both innovative and smoooth, and our campaign with Celeste Barber couldn’t be a more perfect collaboration to present payment empowerment and the convenience of our Pay Later products to consumers. Celeste brilliantly captures the message of Pay Later and playfully demonstrates how shopping with Klarna can empower any buyer to shop confidently. It’s fun, quirky but most of all it makes us smile, and we’re excited to see how this resonates amongst consumers.”
Watch the first video here.