Latte announces winner of AW18 visual merchandising competition

British womenswear label Latte launched a visual merchandising competition recently, which saw stockists creating themed windows featuring pieces from its AW18 collection. The brand provided an inspiration image to ignite their creativity and offered a case of Italian wine as a prize.

Creaseys in Guernsey was crowned winner while Style World in Holywood was selected as the runner up.

Creative director Adele Black said the team was “completely overwhelmed with the response.” She comments: “From North to South and East to West of the UK as well as Ireland, our clients really embraced this idea, showing some very inspirational and imaginative ideas. So many great stockists went to an immense amount of trouble with flowers, Vespas, Prosecco, Italian flags and more in their windows as well as beautiful product displays of our clothing, statement jewellery, hats and scarves.”