If you’re looking for a collection that packs a serious punch with consumers, look no further than Little Mistress’ collaboration with Look magazine. The Drapers’ Young Fashion Brand of the Year 2013 has teamed up with the popular women’s weekly to launch a 28-piece collection that will be available to indies and is set to land this June. And with promotions set to feature regularly inside the magazine and online, it’s likely to be a popular option among Look’s 400,000-strong readership.
Look editor Ali Hall has been instrumental throughout the design and planning process, working alongside Little Mistress’ in-house design team to reflect the style of the magazine’s typical reader.
The collaborative collection will boast a full range of styles to suit all shapes and tastes from red carpet worthy full-length maxi dresses with sophisticated high necklines, embellished jumpsuits and on-trend midi-skirts. Drawing inspiration from the catwalk to street style and beyond, the pieces are guaranteed to stand out at every summer occasion with RRPs ranging from £50 to £80.
“We are delighted to be collaborating with Look on this unique project,” says Little Mistress Group CEO Mark Ashton. “It has been six months in the making and the final edit was so special that we decided to introduce the collection across Tall and Petite to cater for all of the Look audience.”
Look Editor Ali Hall adds: “I am so excited by this collaboration. We have worked with the Little Mistress team from the first idea to the final edit. We’ve created a truly stand out range that also fits the Look ethos of providing affordable fashion to our readers whatever their shape and size. I know the Look readers are going to love it.”