Glitzy party wear specialist Little Mistress has become renowned for its catwalk-inspired creations designed for women aged 18 to 30. The British-born label launched after its creators spotted a gap in the market for a low price, high quality occasionwear with a short lead-time and limited distribution. Today its growing popularity has been strengthened by celebrity endorsements, regular appearances in the consumer press and its strong network of stockists, which include the likes of Psyche in Middlesbrough, Choice in Essex, Diffusion in the Midlands and Accent in Leeds.
Little Mistress’s short order collections are designed in-house by its team of designers and feature a distinctive handwriting of multi-textural details, hand-sewn embellishments, statement colours and flattering silhouettes.
With sequins as a key feature in the range, eveningwear is the label’s staple category and customers can choose from mini body-con and prom dresses, full length gowns and playsuits that are ideal for nights out on the town.
Perhaps less well known, Little Mistress also offers a strong selection of day-to-evening dresses that still nod to its high glamour signature. Whether customers are looking for the perfect wedding guest outfit or a smart-yet-sexy look for work, its range covers a variety of options from demure pencil dresses and shifts to long sleeve tunics and body-con styles.
More recently it has also launched into the plus-size market with its Curvy range, which offers its glitzy pieces in sizes 18 to 24. Meanwhile, its Paper Dolls line focuses on tailored dresses made from stretch fabrics for a grown-up look.
For the AW13 season, Little Mistress is combining day-to-evening and party wear pieces based on a “vintage opulence” theme. Key to the collection are delicate lace and ‘fit and flare’ cut dresses alongside flowing skirts and sculpted contours. The colour palette has been inspired by the natural glows and fades of the changing seasons and includes deep pinks, reds and midnight blues.
New for autumn, the brand has also introduced a line of coats featuring fringing, elegant faux fur collars and clinched in waistlines that fuse style and practicality.
The average wholesale price for dresses is £23 each while the minimum order is seven styles per collection.
CONTACT: Tel: 0207 436 8332 Little-mistress.co.uk