London Fashion Week Festival achieves record card transactions

The British Fashion Council and iZettle teamed up at this year’s London Fashion Week Festival to offer contactless payments to visitors. 

All designer stands were equipped with iZettle Readers, allowing customers to tap and pay for items on-the-spot using contactless and wearable technology, and a chip and pin option for higher value purchases.

As a result, card sales at the festival reached a record high, increasing 50 per cent compared to the previous season. Designers also accepted more payments than ever through contactless and wearable technology. In total over 6,000 transactions were made with iZettle across the four-day event.

London Fashion Week Festival welcomes 12,000 consumers across four days and houses collections from over 150 fashion brands – ranging from established names such as Mother of Pearl and Katharine Hamnett, to the hottest up and coming brands including Minki and Jamie Wei Huang.  

The iZettle Readers replaced the previous buy and collect payment system at London Fashion Week Festival providing a more seamless customer experience.

“Our partnership with iZettle significantly improved the purchasing process at this year’s London Fashion Week Festival and the feedback has been fantastic,” says Jenico Preston, commercial director for the British Fashion Council.  “Visitors loved the convenience of purchasing fashion instantly, without having to queue. As a result, our designers were able to make more sales.”

Edward Hallett, managing director for iZettle UK adds: “We partnered with London Fashion Week Festival to ensure that each of the talented fashion designers exhibiting had the tools they needed to get the sales they deserved. We are thrilled to hear record sales were processed at this year’s London Fashion Week Festival with attendees tapping to pay for items using contactless and wearable technology.”