Shoppers visiting London’s Carnaby Street area this November and December will be immersed into a kaleidoscope of shimmering neon butterflies as part of its Christmas lights installation.
Launching on Thursday 4 November, over 600 sparkling 3D and 2D butterflies will flutter down Carnaby Street, Foubert’s Place and Newburgh Street. Each butterfly is hand decorated with reflective wings and bright neon patterns. Meanwhile, the iconic Carnaby arch will shine bright in pink shimmer disks with brightly coloured 3D butterflies perched above.
The installation is in collaboration with charity partner Choose Love to highlight and support the urgent need to raise funds for refugees around the world, with an additional fundraising stream for Afghan refugees.
The Christmas installation will highlight butterflies’ powerful metaphoric representations of life exemplifying spiritual rebirth, transformation, change, hope and life.
Retailers in the area will launch the lights with a shopping party, offering discounts alongside in-store events, free drinks and goodie bags. There will also be live music on Ganton Street from Sister Suzie and salsa band Conjunto Sabroso as well as Christmas wreath making and glitter makeovers.
Simon Quayle, Shaftesbury director, says: “We are proud to welcome back Choose Love as our charity partner this year and help highlight all the fantastic work that they do, and with their pop-up experience returning everyone has a chance to get involved in supporting this wonderful charity. This year’s butterfly theme represents a time of change and emergence, something we’ve all gone through during recent times, and we look forward to welcoming visitors to Carnaby to experience this beautiful and unique installation.”
Josie Naughton, Choose Love founder, adds: “We are deeply honoured to be supported by our wonderful friends at Shaftesbury again this year through both the incredible light installation and a shop space where we will be popping up for November and December on the iconic Carnaby Street. Dropping into the Choose Love shop and buying essential supplies for refugees has truly become a holiday season tradition for so many Londoners and we can’t wait to welcome everyone once again this winter.”