Luella’s vibrant printed cotton shirts have arrived to perk up your summer edit

Designed from its Cotswolds-based studio, British womenswear brand Luella is known for its collection of high-content cashmere blend knitwear, Italian linens, patterned cotton shirts and wear-anywhere dresses.

The label is the brainchild of independent retailer Alison Townshend, who spotted a gap in the market for high quality unique pieces offered for reasonable prices. Available now for immediate delivery, its vibrant 100 per cent cotton shirts collection is the perfect capsule range for boutiques. .

This year’s line-up has been inspired by the sunshine and colours of the most beautiful Greek islands. Expect vivid hues and stunning prints with Luella’s signature contrast cuff detailing and shell buttons. Standouts include the geometric Corfu shirt, boyfriend fit Crete shirt and the pretty Symi shirt, which are available in a range of summer-friendly colourways. £POA; no minimum order requirement following initial order.

CONTACT: Tel: 01454 238 940 luellafashion.com