Northern fashion brand Run and Fell clinched a rare opportunity to showcase its line of ethically-made t-shirts to Chelsea’s well-heeled shoppers after winning a temporary retail space through start-up competition, Space for Ideas.
Run by Appear Here, a pop up property agent, Space for Ideas aims to help budding retailers bring their visions to life. Run & Fell, alongside three other emerging businesses, won a free two-week retail space in central London locations as well as design advice and fit outs by industry experts, exposure in The Evening Standard and a tech pack from EE.
Named after the ‘run and fell’ seam stitch in workwear denim, the Manchester brand centres its ethos round its home city’s rich garment history and a commitment to quality worksmanship. It scooped its pop-up space with a retail concept to connect customers with the manufacturing process behind its ethical garment production.
London design consultancy Not Tom worked with Run and Fell to fit out its Kings Road pop-up. Experts in delivering interesting physical spaces, Not Tom produced a shop that promoted Run and Fell’s story and presented its ethical production process to the customer with live demonstrations.
Vintage factory sewing tables and a haberdashery counter were complemented with a bespoke cutting table and large editorial prints in a nod to the brand’s Manchester roots. Stocking both its mainstay menswear collection and a new womenswear edit specially designed for the pop-up, a blackboard wall displaying menu-style ‘Specials of the Day’ also allowed customers to buy limited edition garments made to order in-store.