Marble returns for AW24 with an edgier yet timeless design direction

British family-run womenswear brand Marble has unveiled a new identity for AW24, merging classic high-end designs with edgier cool-girl styling. Buyers can expect an elegant season of super cosy yarns, tempting textures and luxe jacquards perfectly paired with a selection of beautiful bespoke prints. Each piece has been designed to be worn from day to evening, offering versatile wardrobe staples that shoppers will turn to year on year.  

The collection’s sophisticated autumn colour palette features soft and warm tones alongside pops of vibrant colour. Meanwhile its design team has also added a touch of powerful red for the festive season. Each colour group perfectly complements the full range so buyers can select the perfect pieces to create individual stories fir their unique customer base.  

With a choice of around 120 garments each available in four different colourways, stockists can receive their entire seasonal order in full or choose when specific products are delivered (minimum 40 pieces). This enables those with small stock rooms to stagger drops to suit their business needs. And because everything is sent directly from Scotland, there are no transportation delays or extra fees for stockists. 

As part of its new direction the label has worked hard to demonstrate how its AW24 pieces can be worn in a variety of ways to bring added value to the collection. Fresh ideas can be seen throughout its look book, such as tonal outfitting, exciting colour combinations and softer layering pieces. Its Christmas capsule also features sophisticated sparkle, bold colour and warm neutrals, with embellished long-sleeved tops sitting alongside subtly bejewelled knitwear.

“We’ve really changed things up this season,” says head designer and co-founder Lynne Williams, who launched the label with her husband Nick in 2008. “The collection feels really different to our previous offerings: it’s edgier, cooler and we’ve changed our models and style of photography.”

Designer Sarah Jones adds: “We have taken a new styling direction for AW24, focusing on premium contemporary and versatile classics while retaining Marble’s signature style. Each piece in the collection can be styled in several different ways, providing more outfitting options for shoppers who are increasingly seeking out value.”

As well as its wearable womenswear collection, Glasgow-based Marble offers stockists a range of benefits. Its team is dedicated to producing the highest quality garments and prides itself on strong sell-throughs and extremely low returns rate. The brand doesn’t sell directly to consumers, so it’s never in competition with its retail partners. Moreover, it only supplies bricks-and-mortar retailers to minimise the risk of early online discounting. Lastly, because it only makes its collections to order, there’s no chance of finding unsold pieces on the rails of clearance stores.   

While Marble is an international brand with 400+ stockists in the UK and hundreds more overseas, it remains a small business with only 16 employees. “There are lots of brands out there for boutiques to choose from, so we make it our mission to really stand out from the crowd and offer our stockists something different,” says Lynne. “We used to be independent retailers ourselves, so we’re fully aware of all the challenges they face. We want to help our retailers be as successful as they can possibly be. For us it’s about constantly improving both our products and our service to ensure we’re the best in the business.” 

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