Moda announces new modernised vision for February 2020 edition

UK trade show Moda will unveil a revised show format next season with a new date line, refreshed image, updated shell scheme and improved floor plan. Organisers say the improvements are being made to help give exhibitors the best space to showcase their collections and to meet the changing needs of brands and buyers.

“Moda has an incredible heritage and is the heart of UK fashion, however, retail is changing and the show needs to adapt,” says event director Adam Gough. “A refreshed edit of the show will ensure that Moda remains a leading hub for contemporary, diverse and inspirational brands to cement their presence in the UK market.”

As part of its new strategy, the show will now take place during the last weekend of February (23-25) so it doesn’t clash with Milan-based show MICAM.

Visitors will also experience newly curated sectors within the show, which include Edge, Luxe, Fusion, Occasion and Life alongside the finest in footwear and sourcing.

Edge will offer an edit of contemporary ready to wear collections from leading UK and international womenswear labels aimed at 18-30 year olds. Occasion, meanwhile, will stage a curated selection of eveningwear and occasionwear brands from around the world, Luxe will showcase premium womenswear collections, and visitors will discover a clear edit of diffusion collections at affordable prices within Fusion.

As industry demand for sustainable fashion continues to grow, Moda Life will introduce a curated selection of leading ethical and eco labels across the womenswear, accessories and footwear sectors.

Moda Accessories will be revamped and refreshed for the new season, and Moda AW20 will see an exciting line-up of industry leading accessories, jewellery and lifestyle brands. The UK’s National Footwear show sees the largest gathering of footwear brands in the UK and a new edit of contemporary, classic, sports, fashion, office, and kid’s footwear will launch for AW20.

Moda is also putting huge investment into its Buyer Acquisition Programme. Gough continues: “The value of trade shows lies, first and foremost, in the connections and networking opportunities they provide, so we’re also pleased to announce the expansion of our Buyer Acquisition Programme, designed to bring top name buyers directly to Moda.”

As well as increased investment directed towards the targeted VIP buyer’s programme, the February show will also boast a bigger catwalk and more inspirational content following feedback from visitors.

The AW20 edition of Moda takes place on the 23-25 February 2020 in Halls 6, 7, and 8 at the NEC Birmingham. Visit for further information and highlights from the latest show.