Birmingham-based fashion trade event Moda celebrated ‘real fashion for real people’ at its recent edition by using models of all ages and cultures in its regular daily catwalk show. The move to embrace diversity across the show was part of its newly launched This is Me theme.
Julie Driscoll, UK regional director of organiser the ITE Group, comments: “I absolutely loved watching the catwalk shows and seeing the collections brought to life on our beautifully natural and diverse models. The Moda community has served the fashion industry for generations, we bring together the most incredible brands and welcome passionate visitors from all over the UK and Ireland, keen to buy new collections for their diverse and wonderful customers. Our This is Me manifesto celebrates those people, their stories and their lifestyles and our long-term aim is to support and champion the local high streets and independent businesses.”