Madrid-based fashion trade show Momad Metropolis and sister event Momad Shoes pulled over 15,000 international visitors when it took place last month. Held at IFEMA-Feria de Madrid, organisers say the event’s sixth edition provided “a favourable commercial environment for exhibitors and professionals.”
Momad Metrópolis brought together 965 brands and 480 direct exhibitors, representing a global showcase for fashion. The shows were spread across halls 2, 12 and 14, covering over 15,000 square metres of net exhibition space, where clothing, fashion accessories and point-of-sale service companies presented their collections for SS19 and AW18.
Meanwhile, Momad Shoes, which is a professional event geared towards Spanish footwear, received 82 exhibitors to form a showcase of trends, design and innovation.
One of the most important aspects in this edition of Momad was the strong international element in both trade shows. In the case of Momad Metropolis, 45 per cent of participating brands were from other countries. The event also organised an international buyers’ programme formed by 47 brands from markets that are strategic for Spanish fashion, such as Chile, Costa Rica, Ecuador, Guatemala, Mexico, Peru, the Dominican Republic, Salvador, Saudi Arabia, the United Arab Emirates, Israel, Jordan, Germany, Slovakia, Slovenia, Greece, the Czech Republic and Russia. This programme aims to help promote, revitalise and open up new markets for exhibiting companies.
Key brands exhibiting included: Alba Conde, Oky, Javier Simorra, Hannibal Laguna, Blue Les Copains, French Connection Charo Azcona, The Extreme Collection, Vilagallo, Mr. Musk, Fyord, Van Dos, SKFK, Javier Larrainzar, Parafina, Tartaruga, Arena Negra, Stella Rittwagen, Pia Rossini, María José Suárez, Ilaria Vitagliano, Odi et Amo, Brave Soul, Tiffosi, Sweet Matitos, Papiroga, Victoria, Coolway, Nicole Lee USA, Swim Days and Koala Bay. There was a significant entry of new brands in this edition, which in addition to expanding the offer contributed to enriching the contents of the show.
Momad Shoes also had a varied programme in store for international buyers organised in collaboration with ICEX, which was a great success among the companies participating in this edition. The show was attended by 49 buyers from strategic markets for Spanish footwear. Among the companies taking part included Vidorreta, Exé, Pons Quintana, Pertini, Sixty Seven, Chie Mihara, Hannibal Laguna, Som.mits, United Nude, Pertegaz, Angari, Chika10, Cosdam, Alma en Pena, Calzados Marian, Xyon, Sneaker Business, Mibo, Suelas de Yute, Avarcas Naturales de Menorca and Calzados Acrisan, and Portuguese brands Beppi, Gold & Rouge and Aerobics Shoes.
Sustainable fashion and MOMAD 4.0
Sustainable Fashion has continued to gain ground at Momad through the show’s Sustainable Experience area. Shared by both Momad Metropolis and Momad Shoes, this brought together textiles, footwear and accessories. The sustainable sector included more than 43 companies and experienced 10 per cent growth compared to last February’s edition.
The digital transformation, one of the key levers in the growth of the fashion industry, was also prominent. The Momad 4.0 area, in collaboration with Adigital (the Association of Digital Economy), offered solutions for the fashion, clothing, footwear and accessory sectors in an areas such as logistics, big data and customer experience, IT for e-commerce and financing and payment methods.