Moose Knuckles opens pop-ups to increase brand awareness across Europe

Premium outerwear brand Moose Knuckles Canada plans to drive brand awareness across Europe with the opening of several pop-up shops. Harrods was the chosen location for its first launch where it unveiled its SS18 collection last month alongside leading brands including DSquared2 and Balenciaga. Customers were able to purchase new season activewear separates and rain jackets alongside key AW17 outerwear styles.

“Given its international visibility and the segment of clients, selling our products at Harrods is increasing the perception of our brand,” says Marco D’Avanzo, GM and VP of sales and marketing for Europe and Asia. “This pop-us was successful that we are hoping to continue this kind of collaboration with Harrods and are already planning to replicate this format all across Europe in key stores across every capital city on the continent.”

Harrods was the first retailer in Europe to stock Moose Knuckles – introducing it to customers in October 2016 – while it is now also stocked by Selfridges, Fenwick and Tessuti.