Multi-agent pop-up showroom The Fashion Huddle returns to London this summer

Following its successful debut last season, joint agency showcase The Fashion Huddle has confirmed it will return to London this summer. The pop-up showroom, based at Hammersmith’s Huddle, will present 70 brands under one roof for five weeks from 11 leading UK-based agencies.

Huddle, Hammersmith

Buyers can visit the space from Sunday 16 July to Friday 18 August by drop-in or appointment. During its opening weekend, free transport will be provided from Pure London and Scoop or buyers can walk to the venue from Olympia in under 10 minutes.

The concept is the brainchild of The Brand Ambassadors founder Lucy Walsh, who first teamed up with 11 other agencies for AW23. This season confirmed agents include Richman Boutique brands, Middleton Green, Joanna Edwards Agency, Matrix and Ariane Kaiser.

Buyers will be able to browse the latest collections from key international designers such as By Malina, Sirens, Hope and Ivy, Second Female, Nooki, Enamel Copenhagen, Denim Studio, Carla Ruiz, Colour Nude, Ania Schierholt, Elemente Clemente and Sarah Pacini.

Meanwhile, 15 new-to-the-UK labels will also launch including Piesazk, Rebecca Rhoades, Emile and Ida, Pavment, Simone A Bordeaux, Place du Soleil, Gaffer and Fluf, Jane Lishka, Nilmark, Janet and Janet and Serafina.

“With almost 100 brands under one roof, The Fashion Huddle is fast becoming the buying destination everyone’s talking about,” says Lucy. “Buyers should think of us like we’re another trade show and ensure they plan enough time to see everything as there are so many brands. Walk-ins are welcome but we recommend pre-booking appointments based on how busy we were last season.”

Follow @the_fashion_huddle on Instagram for updates.


The Brand Ambassadors

  • Atelier Reve
  • By Malina
  • DW// RS
  • Poppyfield
  • Stardust
  • Sirens
  • Meisie
  • Pieszak

CONTACT: Lucy Walsh E: Tel: 0777 933 2345

Richman Boutique Brands

  • Hope and Ivy
  • Laines London
  • Rebecca Rhoades (new)
  • Little Mistress (new)

CONTACT: Lucy Stone Tel: 07881 941 512

Middleton Green

  • Second Female
  • Berenice
  • Louizon
  • Suncoo
  • Indi and Cold
  • Nooki
  • CKS
  • Hod (new)
  • Emile and Ida (new)
  • Pavment (new)

CONTACT: Juls / Vanessa E:, Tel: 07769 703 584 / 07970 486 112

The Year of Agency

  • Enamel Copenhagen
  • SZ Blockprints
  • M.Moustache
  • Stan Editions
  • Apof
  • Simone a Bordeaux (new)

CONTACT: Chessie Schwitzer E: Tel: 07713 007070

Magpie Agency

  • Denim Studio
  • Maison Hotell
  • Moliin
  • Nema (new)
  • Place du Soleil (new)

CONTACT: Kerry de Lanoy E: Tel: 07958 492853

Joanna Edwards Agency

  • Arggido
  • Aino
  • Carla Ruiz
  • Colour Nude
  • Elli
  • Lofina
  • Me369
  • XD Xenia Design

CONTACT: Joanna/ Amy E: Tel: 07989014141/ 07512 550 346

Janet Thurston Agency

  • Creenstone
  • Reset
  • The Line Project
  • Loop Cashmere
  • Gaffer and Fluf (new)

CONTACT: Janet/ Annie E: janet@jtmsagency /annie@jtmsagency Tel: 07768 051 330/ 07767 024 705

Matrix Fashions

  • Andia Fora
  • Ania Schierholt
  • Jane Lishka (new)
  • La Haine
  • Inside Us
  • Lotus Eaters
  • Patrizia Bonfanti
  • Poesie Veneziane
  • Raffaello Rossi (new)  
  • Sanctamuert

CONTACT: Colman Hourihan E: Tel: 0035 3872 985 988/07308 572 235

Ariane Kaiser Fashion Agency

  • Elemente Clemente
  • BIZE
  • Rubicon Fashion
  • Anokhi Collection

CONTACT: Ariane, E: Tel: 0049 172 819 7007

Extravagance Limited

  • Sarah Pacini
  • Thanny
  • Caraclan
  • Nilmark (new)

CONTACT: Nazma Chaudhry E: Tel: 07881 622 888

White Wolf Agency

  • Candice Cooper
  • Philip Hog
  • Pons Quintana
  • Pretty Ballerinas
  • Serafina (new)
  • Janet and Janet (new)

CONTACT: Garry Moore, E: Tel: 07743 802 000