From short order accessories to SS25 womenswear, these gorgeous new collection drops promise to bring new season excitement to shop floors…
CHALK

Best known for its muted colour palettes, tactile textures and timeless designs, British short order brand Chalk creates fashion and homewares to last. Its products are all designed in the UK and boast carefully chosen fabrics and quality craftsmanship. For AW24, its clothing collection includes a capsule of classic tailored styles – many of which are adjustable and one-size. Expect dresses, separates and knitwear in classic autumnal hues that can be paired effortlessly to create dreamy styling combinations. Inspired by its customers, hero pieces include wardrobe essentials such as the Darcy Pleather Pant and Heavy Denim Armelle Pant as well as a line of stunning outerwear. In this season’s homewear offering there are new fabrics, textures and colours across its popular cushions, throws, hot water bottles, eye masks and door stoops. Showing at Autumn Fair (20E33) and Top Drawer (C29); wholesale prices range from £30 – £150 per piece while the minimum order is £400 (free delivery on all orders over £600).
CONTACT: E: info@chalkuk.com wholesale.chalkuk.com
EDBLAD

Founded in Sweden in 2006, independently owned jewellery brand Edblad produces head-turning contemporary designs that transcend seasonal trends. When design duo Cathrine and Hans Edblad launched their first collection in 2006, their vision was to create high-quality timeless jewellery designs that empower the wearer. Today the duo’s collection includes classic jewellery staples in premium stainless steel with or without 14-carat gold plating alongside sterling silver. For AW24, buyers can expect to see traditional shapes combined with new and unexpected textures. Several collections within the series, such as Flowy and Lumi, revisit traditional designs, updating statement pieces with new textures, sizes, and fits. Others reflect global trends such as ear curation and statement jewellery, offering pieces that can be mixed and matched so shoppers can create their own unique look.
CONTACT: Tel: 07778 158 986 oldstrom.com
MISS MILLY

Inject colour into your AW24 edit with Miss Milly’s vibrant collection of resin and hand-painted jewellery pieces alongside screen-printed scarves. This short order range is perfect for womenswear boutiques as each seasonal colour palette is created with fashion trends in mind. Its latest jewellery line combines traditional jewel tones such as royal blue, red, bright purple and teal with softer glacial blue, apple green and yellow hues. Green is still prominent in various shades as the brand nods to slower fashion and its philosophy of creating enduring classics. Hero pieces include the asymmetrical Iridescent Compilation Necklace in plain silver-coloured beads and blue-green resin alongside a Statement Elasticated Bangle available in five colourways. New materials and surfaces arrive in its hand-painted jewellery range, with a fresh textured paint style and tiny gemstone crumbles. Elsewhere, the brand’s scarf collection features colours that coordinate with its jewellery as well as brickwork, honeycomb and leaf prints. Showing at Autumn Fair (stand 7D54-E55); wholesale prices start from £3.75 for earrings and £5.75 for scarves while the minimum order requirement is £100.
CONTACT: Tel: 01905 622 509 E: hello@missmilly.co.uk missmilly.co.uk
PRUE BY ZSISKA

Following their successful collaboration last year, Zsiska Jewellery is teaming up with Dame Prue Leith for the second time for AW24. The duo’s latest short-order range offers vibrant handmade resin necklaces, rings, earrings and bracelets across six different collections. Each colourful piece has been designed for strong and elegant women who want to stand out. Created by Dutch designer Siska Schippers in Thailand, 30-year-old brand Zsiska specialises in handmade resin jewellery inspired by art and nature. Its beads are poured, painted, polished, connected and packed by hand using a rare painting and coating process – making every piece a unique work of art. Showing at Top Drawer (129 and 135) and Autumn Fair; wholesale prices are around £20 per piece on average while the minimum order requirement is £300.
CONTACT: Tel: 01784 482888 E: sigaldistribution@gmail.com zsiska.com
LILY AND ME

Capturing the optimism of summer, British brand Lily and Me’s SS25 collection offers wardrobe staples for crisp spring days through to sunny holidays. Buyers can expect sustainable dresses and separates in sustainable fabrics, striking hand-drawn prints and easy breezy shapes made ethically at its own factory in Nepal. Cosy knits in gentle hues sit alongside bold jacquard and textured woven coords. For high summer, bold bespoke prints and plain jerseys arrive in earthy tones of red, ochre, soft ocean, pink and green. Standouts include its Birch print linen Erica jumpsuit and organic cotton Aveline print Zoe blouse (pictured) as well as its Sadie Vest and Greta Trouser coord. Wholesale prices are around £18 per piece on average while the minimum order requirement is £1,000.
CONTACT: Tel: 01452 207 766 lilyandmeclothing.com
TAIFUN

Blending bold colour with captivating prints, Taifun’s latest collection will bring joy to boutique line-ups this SS25. The label is best known for adding quirky twists onto staple pieces to create an exciting and unique collection. Bridging the gap between classic and contemporary, its design signature includes feminine tailoring, playful design details and feminine silhouettes. For SS25 its collection presents modern, easy-to-wear pieces designed to elevate everyday wardrobes. Fluid pleated fabrics, eco-leather and textured knitwear bring natural allure and character to the range with neutral shades with sky blue highlights, delicate pearls and lace details add femininity. New season standouts include Taifun’s signature feminine tailoring, playful summer knitwear, stylish co-ordinates and flirty feminine dresses. RRP prices range from £75 for tops and blouses and £220 for coats while there is no minimum order requirement.
CONTACT: Tel: 0207 436 8383/ o777 592 3353 E: beau.scarlett-pitt@gerryweber.com gerryweber.com/en-eu/brands/taifun











