As Moda prepares to opens its doors at the NEC for AW15 later this week (15th-17th February), a host of international and homegrown newcomers are poised to join one of the show’s strongest line-up to date.
Household names set to make a big impact include Timberland, Alpha Industries and Luke Roper who are all lining-up for Moda Gent; Helly Hansen and Cat who are joining the ever-strengthening footwear roster; as well as Triumph’s long awaited return to Moda Lingerie & Swimwear alongside sister brand Sloggi.
Alpha Industries and Luke Roper will be among the collections pioneering The Loft, a brand new pop-up for fast fashion brands in Moda Gent. Assembling an edited selection of trend and consumer driven brands, the two newcomers will sit alongside Björn Borg, Gabicci Vintage, Bertoni, Blend, Garcia, Casual Friday and fellow newcomer Warrior Clothing to name but a selection.
Contemporary product zone Select will play host to a range of heritage labels, with Gloverall, Farah 1920, new accessories label Tyler & Tyler, knitwear specialist Peregrine, footwear brand Justin Reece and Knightsbridge Neckwear all due to show.
The show’s womenswear product offer continues to evolve and expand too, with record numbers of brands flocking to Moda White the area for contemporary and directional fashion, with Uldahl, Geisha, Pola Mondi by Merla, Montique, Louise Ross, Sophie’s Wild Wollens, Nissa and Swedish folk brand Ewa i Walla among the new labels exhibiting in the area.
Elsewhere Moda Woman newcomers Henry Arroway, Paul Brial, Lithuania outwear specialist InAvati, Introstyle Premium and Vedoneire – which will exhibit both its men’s and women’s collections in the two respective halls for the first time this season – add to the strong contingent of established Moda favourites such as Michaela Louisa, Sahara, James Lakeland, Pomodoro, Godske, Brax. Occasionwear collections from Tony Bowls, Mascara and John Charles which will feature in Moda Noir, while the stand-out zone for evening and occasionwear will also welcome new faces Nataliya Couture and Gabriela by Gabriela Sanchez.
Meanwhile, emerging international labels are set to make their way to Moda Accessories with fur specialist Baa Baa and the unique South American inspired Mochilla bags of Brandnative adding the diversity of product in the area. Brandnative will be among the collections in Adorned at Moda this season, the area for unique and boutique product, along with Maytali’s and Sasha’s State of Mind as well as Eliza Gracious who launched at the debut of the area three years ago.
Zoned areas throughout the show continue to provide ease of buying and key focal points for growing product categories within the show. Mini Moda, the dedicated kid’s footwear zone within the show continues to welcome the biggest names from the sector with the likes of Bobux, Pediped, Agatha Ruiz de La Prada, Chipmunks, HappiJoey, Moccis, Legero, Superfit, Daisy Roots and Froddo among this season’s line-up.
Alongside the raft of newcomers this AW15, industry favourites – including Moda Footwear’s Dr Martens, Barbour, Aigle, Sorel, Hi-Tec and Blowfish Malibu, Moda Lingerie & Swimwear’s Gossard, Berlei, Freya, b.tempt’d, Panache, Elomi, Blackspade, Maryan Mehlhorn, Vanity Fair and Chantelle, Moda Accessories’ JayLey, Dents, Miss Shorthair, Gaby and Zandra Rhodes Handbags & Shoes to name but a few – are all set to share their new season collections with Moda visitors.