New category sponsors announced for Boutique Star Awards 2024

A trio of small business supporters have signed up as category sponsors for this year’s upcoming Boutique Star Awards

The British Independent Retailers Association (Bira) is sponsoring the Community Hero of the Year category, which celebrates independent retailers who are making a difference to local people in their area.

Meanwhile, Associated Independent Stores (AIS) – the organiser behind INDX trade shows – is sponsoring the prestigious Fashion Independent of the Year award. Recognising the very best boutiques in the business, previous winners of this title include Young Ideas, Biscuit Clothing and Living and Domino Style.

Last but not least, occasionwear specialist City Goddess, which has supported the awards since they began in 2019, will sponsor this year’s Newcomer category. This special nomination-only award is open to outstanding individuals who have joined the industry in 2023 or 2024.

“We’d like to thank our new category sponsors for supporting this year’s Boutique Star Awards,” says MD Julie Neill. “This competition is so important as it celebrates independent fashion retailers and brands, helping to raise awareness and prestige among shoppers while also boosting morale. Bira, AIS and City Goddess are leading the way in helping to support all the vibrant small businesses that make up this fantastic industry.” 

Now in its fourth year, the Boutique Star Awards 2024 is open to all fashion and lifestyle independents operating at least one bricks-and-mortar retail business as well as agents, brands and suppliers. Entries are now open via and will close on Wednesday 31 July. The winners’ party will take place on Thursday 7 November at London’s May Fair Hotel.

For sponsorship opportunities, please contact E: for more information.