New handheld washing device can help fashion retailers reduce shrinkage

A new handheld washing device stocked by Selfridges can help fashion retailers keep their products fresh and minimise shrinkage caused by accidental damage. Created following seven years of research and development, W’air uses innovative technology to remove stains, dirt and odours on clothes, soft furnishings and trainers. To use, simply add water and detergent to the machine, soak the stain, then spray directly onto the fabric to remove marks and dirt – including foundation and lipstick. The three-in-one device can also be used to refresh clothing between washes and deep clean denim and delicates. Starter pack £199, justwairit.com