New intimates apparel trade show Wonderland to launch at Soho’s Vinyl Factory

The Vinyl Factory

A new intimate apparel trade show is set to make its debut in London this January. Opening its doors from 28 – 29 January at the Vinyl Factory in Soho, Wonderland will be entirely devoted to lingerie, nightwear, resort and lifestyle apparel. Buyers can expect a showcase of “the best-of-the-best AW24 collections” from some of the industry’s most popular labels as well as a range of exciting emerging talent.

Conceived and managed by Nicky Clayton and Lucy Dowler of Philippa Bradley Agencies, the event aims to provide brands, buyers and industry colleagues with an enticing space to network, place orders and be inspired.

“The need for a London Show has never been greater,” say the co-founders. “We wanted to create an event that will offer our industry community a welcoming space to immerse themselves in the AW24 collections, make new contacts and catch up with familiar faces.”

To date, over 60 brands are already confirmed to exhibit including shopper favourites such as Triumph, Simone Pérèle, Aubade, Maison Lejaby, Cyberjammies, Hanro, Playful Promises and Wolford. Meanwhile, buyers can also expect a range of exciting new and sought-after brands such as Temperley London, Evelyn and Bobbie and Noblesse Oblige.

With a punchy two-day format to generate a buzz for the upcoming season, Wonderland will offer on-site catering and a cocktail soiree on the Sunday evening to give industry insiders an opportunity to chat and unwind.

The first edition of Wonderland takes place from Sunday 28 January (9am – 6pm) and Monday 29 January (8:30am – 5:30pm) at Soho’s Vinyl Factory. For more information E: